Discover Wisconsin’s Thriving Wholesale Industry

Exploring Wisconsin’s Wholesale Industry

Wisconsin has long been recognized as a hub for manufacturing and agriculture, but the state is also home to a thriving wholesale industry. Wholesale businesses in Wisconsin have been growing and flourishing over the years, playing a crucial role in the state’s economy. From food and beverage to healthcare and technology, Wisconsin’s wholesale industry covers a diverse range of sectors, contributing significantly to the state’s economic growth. In this article, we will explore Wisconsin’s thriving wholesale industry, its growing importance, diverse sectors, strategic location, innovative companies, and the future of this industry.

The Growing Importance of Wholesale Business in Wisconsin

Wholesale businesses play a vital role in Wisconsin’s economy, contributing significantly to the state’s GDP and creating numerous job opportunities. Over the past decade, Wisconsin’s wholesale industry has been experiencing steady growth, with a compound annual growth rate of 1.6% from 2011 to 2018. The industry generated $105 billion in sales in 2018, accounting for 21% of the state’s GDP and providing employment to more than 400,000 people. With such significant contributions to the state’s economy, the wholesale industry in Wisconsin is only set to grow further.

Diverse Wholesale Sectors Fueling Wisconsin’s Economy

Wisconsin’s wholesale industry spans across a broad range of sectors, from food and beverage to healthcare, technology, and more. The state is home to numerous wholesale businesses specializing in agriculture, forestry, fishing, hunting, manufacturing, transportation, and warehousing, among other sectors. In particular, Wisconsin’s food and beverage wholesale industry is worth noting, with a market value of $15.6 billion in 2018. The state’s dairy industry also plays a significant role in the wholesale sector, with Wisconsin producing more cheese than any other state in the United States.

Wisconsin’s Strategic Location for Wholesale Distribution

Wisconsin’s location makes it an ideal spot for wholesale distribution, with its central location serving as a gateway to the Midwest and the rest of the country. The state’s strategic location, combined with its extensive transportation infrastructure, makes it easy for businesses to transport goods across the state and beyond. Wisconsin is home to two major airports, numerous highways, and rail systems, making it an ideal location for companies looking to transport goods quickly and efficiently.

Innovative Companies Driving Wisconsin’s Wholesale Industry

Wisconsin’s wholesale industry owes much of its success to the innovative companies driving it forward. The state is home to numerous businesses that are pushing the boundaries of what’s possible in their respective industries. For instance, Johnson Controls, a global leader in intelligent buildings, energy storage, and integrated HVAC systems, is headquartered in Milwaukee, Wisconsin. The state is also home to many other innovative companies, such as Epic Systems, which provides electronic health records software, and Mercury Marine, a world-renowned manufacturer of marine engines and boats.

The Future of Wisconsin’s Thriving Wholesale Industry

Looking at the current state of Wisconsin’s wholesale industry, it’s clear that the future is bright. With the industry’s steady growth, diverse sectors, strategic location, and innovative companies, Wisconsin’s wholesale businesses are poised for continued success. As technology continues to evolve, the industry is likely to see further growth and innovation. Advancements in areas such as automation, logistics, and data analytics will enable wholesale businesses to operate more efficiently, providing greater value to their customers. Overall, the future looks promising for Wisconsin’s thriving wholesale industry.


In conclusion, Wisconsin’s wholesale industry is a vital part of the state’s economy, contributing significantly to its growth and development. With a diverse range of sectors fueling the industry, a strategic location for distribution, and innovative companies driving it forward, the wholesale industry in Wisconsin is set to experience further growth and success. As we look to the future, it’s clear that the wholesale industry will continue to play a crucial role in Wisconsin’s economic prosperity.

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